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Poynter reports more on last week’s really insightful NY Times study about online link-sharing, including profiles of the six types of people who share:

• Altruists tend to be female, want to help others and spread the word about good causes. Motivated by altruism (of course), empathy, connectedness and evangelism. They tend to share on email and Facebook.
• Careerists are professionals with strong networks, who like to share serious, useful content and build a reputation for doing so. Motivated by self-definition and connectedness. They tend to use email and LinkedIn.
• Hipsters tend to be young and male. They like to start conversations and show who they are by sharing. Motivated by self-definition, empathy and connectedness. They tend to use Twitter and Facebook.
• Boomerangs want to get a reaction. They like to start debate and generate lots of comments, positive or negative. Motivated by connectedness. They tend to share on many platforms, including Facebook, Twitter, email and blogs.
• Connectors are mostly female, and they share to stay close with their friends. They like content that can lead to offline experiences. Motivated by empathy and connectedness. They tend to share on email and Facebook.
• Selectives are older and more traditional. They share limited information of specific value to specific people. Motivated by altruism and connectedness. They tend to share on email.

via peterfeld