Poynter reports more on last week’s really insightful NY Times study about online link-sharing, including profiles of the six types of people who share:

Altruists tend to be female, want to help others  and spread the word about good causes. Motivated by altruism (of  course), empathy, connectedness and evangelism. They tend to share on  email and Facebook.
Careerists are professionals with strong networks,  who like to share serious, useful content and build a reputation for  doing so. Motivated by self-definition and connectedness. They tend to  use email and LinkedIn.
Hipsters tend to be young and male. They like to  start conversations and show who they are by sharing. Motivated by  self-definition, empathy and connectedness. They tend to use Twitter and  Facebook.
Boomerangs want to get a reaction. They like to  start debate and generate lots of comments, positive or negative.  Motivated by connectedness. They tend to share on many platforms,  including Facebook, Twitter, email and blogs.
Connectors are mostly female, and they share to  stay close with their friends. They like content that can lead to  offline experiences. Motivated by empathy and connectedness. They tend  to share on email and Facebook.
Selectives are older and more traditional. They  share limited information of specific value to specific people.  Motivated by altruism and connectedness. They tend to share on email.
via peterfeld

Poynter reports more on last week’s really insightful NY Times study about online link-sharing, including profiles of the six types of people who share:

  • Altruists tend to be female, want to help others and spread the word about good causes. Motivated by altruism (of course), empathy, connectedness and evangelism. They tend to share on email and Facebook.
  • Careerists are professionals with strong networks, who like to share serious, useful content and build a reputation for doing so. Motivated by self-definition and connectedness. They tend to use email and LinkedIn.
  • Hipsters tend to be young and male. They like to start conversations and show who they are by sharing. Motivated by self-definition, empathy and connectedness. They tend to use Twitter and Facebook.
  • Boomerangs want to get a reaction. They like to start debate and generate lots of comments, positive or negative. Motivated by connectedness. They tend to share on many platforms, including Facebook, Twitter, email and blogs.
  • Connectors are mostly female, and they share to stay close with their friends. They like content that can lead to offline experiences. Motivated by empathy and connectedness. They tend to share on email and Facebook.
  • Selectives are older and more traditional. They share limited information of specific value to specific people. Motivated by altruism and connectedness. They tend to share on email.

via peterfeld

  1. cnce reblogged this from peterfeld and added:
    Poynter reports more on last week’s really insightful NY Times study about online link-sharing, including profiles of...
  2. only-unopened-arms reblogged this from epicwinbook
  3. nivaria reblogged this from pascali
  4. pascali reblogged this from peterfeld
  5. tmills reblogged this from peterfeld and added:
    LOL “studies.”
  6. epicwinbook reblogged this from peterfeld and added:
    /b/oomerangs?
  7. brianvan said: Did you leave out “narcissists” or would that be redundant?
  8. hookersorcake said: selective
  9. peterfeld posted this
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